So I’ve been reading this book called The Book of Business Awesome/ The Book of Business Unawesome by Scott Stratten, President of UnMarketing, and it seriously is… an awesome book.
Photo from barnesandnoble.com
There is a chapter in the book about Stratten’s experience with the professional basketball team, Phoenix Suns. He reserved his game ticket online with ease, but found out why it was so easy when he realized that his view of the game would be obstructed by a huge pole.
I recently read a blog post titled , Top 4 reasons to participate in a Twitter Chat, on Social Media Insights blog by Malhar Barai.
The post began by defining what exactly a Twitter Chat was for those who might not have participated in one before. A Twitter Chat is basically a conversation between a group of people on a topic of common interest. These chats are extremely simple to set up and can be fun and insightful. First, you should set a date and time for the chat. Then, decide what the topic is going to be, setup a hashtag (#), and let everyone know about it. It really is as simple as that! Continue reading
On Monday, a few classmates and I held a Facebook workshop for small business owners in Dillsboro, N.C. Most of the business owners already had a Facebook account, but they didn’t understand how to really utilize it to draw significant traffic to their page. The more I research, the more I find this to be the case for several small business owners. Having social media accounts is way more than just having a page; especially for businesses. It’s about the connection.
Social media is about just that: being social. If you want to drive more traffic to your social media pages, you have to interact. There are several ways you can do this through your Facebook account. Here’s a few! Continue reading
Image from http://bit.ly/cvljNw
I just finished reading an article by Dan Zarrella of Hub Spot, via the PRSA Issues & Trends email publication, about how to better broadcast yourself through tweets. He suggested that creating and sharing interesting content is the best way to increase your followers. But the million dollar question is, how do those links within tweets get more clicks? Continue reading
