Phoenix Suns prove how awesome they are

So I’ve been reading this book called The Book of Business Awesome/ The Book of Business Unawesome by Scott Stratten, President of UnMarketing, and it seriously is… an awesome book.

Photo from barnesandnoble.com

There is a chapter in the book about Stratten’s experience with the professional basketball team, Phoenix Suns. He reserved his game ticket online with ease, but found out why it was so easy when he realized that his view of the game would be obstructed by a huge pole.

8 tips for getting more clicks

Image from http://bit.ly/cvljNw

I just finished reading an article by Dan Zarrella of Hub Spot, via the PRSA Issues & Trends email publication, about how to better broadcast yourself through tweets. He suggested that creating and sharing interesting content is the best way to increase your followers. But the million dollar question is, how do those links within tweets get more clicks?